Business

How to start an ECOM BRAND on a shoestring budget (2020)

November 27, 2019 by PGadmin

If you’ve ever wanted to start an Ecom Brand and you’re low on funds, you’d want to read this to the end and then take action.

Starting a brand can be expensive and not budget-friendly but what you’re about to learn is a less known secret to build a brand in 90 days or less and make your first 4-Figures selling.

Ready?

Let’s goooo

First action step

Research

Carefully find out what your ideal audience looks like what their disposable income is, what their main problem is and which emotions of theirs is tied to the problem

Is it prestige/status?

Are they running away from pain?

Are they focused on the family?

Is it confidence?

Once you’ve identified it, use Google trends tool to see the search volumes and also to confirm if there’s already a competition for that market.

Once you’ve concluded that, Go straight to Alibaba

Search for the product

Let’s say an epilator, for example, is your intended product

Look for the best sellers on there with enough reviews and credibility then reach out to them

Look for one with a sensible MOQ (minimum order quantity), then ask for free samples

Still here eh?

Cool!!!

Don’t act desperate

Just tell them you’d want to be sure of the product quality before you buy and that you actually do plan to buy now once that’s shipped to you.

Find a local photographer

Take amazing pictures of the product

Also, create a dope video (aesthetically pleasing audiovisuals)

Now we’re halfway through.

Proceed to Instagram then search hashtags related to your audience (that you already clearly know now right)

So assuming it was epilator, you’d choose the following hashtags

-beauty

-makeup

-epilator

-skincare etc

Once you’ve done that,

look for 5-10 active and engaged profiles reach out to them and strike a bargain

tell them you’re willing to send them a free product sample in exchange for a review on their page, more like a shoutout but it’s an agreement

Once that’s sorted,

Remember you already took amazing product photos eh?
post them on a carefully curated IG PAGE of yours

With your brand name in bio

A cool CTA (call to action like get yours here 👇🏽)

then a link to your virtual store (could be Shopify or Funnels)

so now you have products setup

a page already

amazing pictures and a deal with an influencer

once they get the products

what they’d be saying is

their audience can pre-order for the products if they love the review

Remember (you don’t want this to look like a sponsored ad)
What you’re looking for is to get enough data of your ideal audience

so the product shouldn’t be too pricey

just a sweet spot between marginal cost of production and a little bit of profit

when you’ve gotten 100-500 orders

which is possible if product is priced between $27-$47 you now have their data (of course Facebook pixel is installed)

This data will serve as your custom audience you can later retarget a LOOK ALIKE AUDIENCE from that

so you’ve made between $2700-$4700 at just 100 orders you can then use that to fulfill your orders by paying the manufacturer

then send an email to everyone who buys that

they get 50% off their next purchase if they post an amazing review on their page and tag your brand IG

so you now have extra social proof
I can bet with you, you’d have a solid brand raking in 4-5 figures in less than 90 days

if you found value in this

Share it out there

Join my free Facebook group

Copied from Abdul_Qawiyy’s Twitter page

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Adidas Shops in Ghana: Locations & Contacts

November 26, 2019 by PGadmin

Adidas AG is a household name renowned for making some of the best quality sportswear. The company has spread to almost all parts of the world, however, you will find only find a few Adidas shops in Ghana that sell authentic Adidas products.

In this article, we will provide you with a list of Adidas Shops in Ghana: Locations & Contacts. These shops sell legit Adidas products that last longer and offer you more value for your money than the imitations you can find on the streets.

Brief History of Adidas

Adidas AG is a multinational corporation founded in 1924 in Herzogenaurach, Germany. The company designs and manufactures shoes, clothing, and accessories. Currently, it is the largest manufacturer of sportswear in Europe, and the second-largest in the world.

Adidas AG was founded by Adolf “Adi” Dassler who made sports shoes in his mother’s house. The company later became known as the Dassler Brothers Shoe Factory after his older brother Rudolf joined the business in 1924.

Dassler shoes gained prominence after they were worn by U.S. sprinter Jesse Owens at the 1936 Summer Olympics. Owens’s success at the Olympics gave Dassler shoes a reputation as the best for sportsmen.

In 1947, the brother split up. Rudolf went on to form a new firm called Ruda, later rebranded to Puma and Dassler formally registered Adidas AG.

The two companies became business rivals and endorsed various sportsmen to wear their shoes so as to boost their popularity and stay ahead of each other.

In 2000, Adidas AG was sold to Robert Louis-Dreyfus who was its CEO (since 1994). Louis-Dreyfus quadrupled the revenue from 1993 through 2000, until his resignation from the position.

Five years later, Adidas introduced the Adidas 1, which was dubbed “The World’s First Intelligent Shoe”. The shoe features a microprocessor capable of performing 5 million calculations per second. These calculations automatically adjusted the shoe’s level of cushioning to suits its environment.

The shoe was powered by a small, user-replaceable battery that could last for about 100 hours of running. Late into 2005, it released a new version of the Adidas 1 that featured several impressive upgrades.

In 2006, Adidas bought Reebok and became the second-largest athletic shoemaker in the world. In the same year, Adidas announced an 11-year deal to become the official NBA sportswear provider.

Adidas Shops in Ghana

Although Adidas is one of the most popular sportswear manufacturers in the world, it doesn’t have many shops in Ghana when compared to its presence in other countries.

This could make it difficult for individuals looking to buy Adidas clothing and footwear. Another problem is the prevalence of imitations of Adidas clothing. These copies are usually cheaper than the ones sold by Adidas, however, they are less durable and poorly made.

Below are the Adidas Shops in Ghana where you can get durable Adidas products. We also included their contact details so that you can contact them and make preorders.

Adidas Store in the Greater Accra Region

Adidas Store East Legon

New Road, Madina

0000 East Legon, Ghana

Contact Details

Tel: +233 545 055 210

E–Mail: nutmegltd@yahoo.com

Opening Hours

Monday 10:00 AM – 19:00 PM

Tuesday 10:00 AM – 19:00 PM

Wednesday 10:00 AM – 19:00 PM

Thursday 10:00 AM – 19:00 PM

Friday 10:00 AM – 19:00 PM

Saturday 10:00 AM – 19:00 PM

Sunday Closed

Adidas Shop,

270 /1 New Road Behind UPS, Legon,

PMB CT 441 Cantonments, Legon, Accra, Ghana

Contact Details

Phone: +233 50 090 0006

Opening Hours

Monday: 10:00 AM – 7:00 PM

Tuesday: 10:00 AM – 7:00 PM

Wednesday: 10:00 AM – 7:00 PM

Thursday: 10:00 AM – 7:00 PM

Friday: 10:00 AM – 7:00 PM

Saturday: 10:00 AM – 7:00 PM

Sunday: Closed

Adidas Ghana

Airport Residential PMB CT 441 Cantonments,

10 Nortei Ababio St, Accra, Ghana

Contact Details

Tel: +233 545 055 210

Opening Hours

Monday 10:00 AM – 19:00 PM

Tuesday 10:00 AM – 19:00 PM

Wednesday 10:00 AM – 19:00 PM

Thursday 10:00 AM – 19:00 PM

Friday 10:00 AM – 19:00 PM

Saturday 10:00 AM – 19:00 PM

Sunday Closed

Other Places to Buy Adidas Products

All the legit Adidas shops in Ghana are located in the Greater Accra Region, precisely in the city of Accra. If you live in other cities like Tema in the Greater Accra Region or in other regions, it could be difficult for you to get these products without having to travel long distances.

Fortunately, there are other ways, you can get quality Adidas products without having to leave the comfort of your home. Rather than going to a shop to get the item you desire, you can simply buy it online and wait till it gets delivered to your doorstep.

Below are the best online shops in Ghana where you can get authentic Adidas products.

Jumia Ghana

Jumia Ghana is one of the most trusted online shops in Ghana. On this site, you will find the widest range of Adidas products at the right prices. The shop also offers discounts and free delivery options (depending on your location), so you won’t have to worry about extravagant shipping costs.

If you live in very remote areas or you’re very far from the Adidas shops listed above, it would be best for you to order from Jumia and have it delivered to your doorstep.

Website: www.jumia.com.gh

Nutmeg Store

Nutmeg Store is an authorized online retailer of Adidas and Reebok products in Ghana. They also have a physical store located in Accra where you can buy these products. In their online shop, you will find a wide range of products like Tshirts, vests, polos, pants, coats, jackets, sneakers, bags, hats, and towels.

Nutmeg Store has an expansive delivery network that allows it to deliver its products to all parts of Ghana regardless of the terrain. For just Ghc 15, the store will have your order delivered to you in 24 hours (only applicable if you live in the Greater Accra Region).

Website: www.nutmegltd.com

Reapp

Reapp is another great option to consider, however, you should careful when buying on this site as several sellers displaying their wares might advertise counterfeit products as the genuine ones.

Website: https://reapp.com.gh/

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How to Start a TV Station in Ghana

October 27, 2019 by PGadmin

Are you interested in starting a TV station in Ghana? Then you’ve come to the right place.

Starting a TV station in Ghana would prove to a profitable and viable business, especially if you’ve done the right research and if you’re determined and passionate about getting something meaningful out of the business.

There has been an increase in the number of people watching TV in Ghana, especially general TV stations that promote politics, local movies and other forms of entertainment. This makes owning a TV station a very lucrative business.

Unfortunately, starting a TV station is very capital intensive. Processes like getting a license, constructing and installing TV station equipment, and hiring staff all take up a big chunk of the capital.

But if you’d still want to go ahead and start your own TV station, then you can follow the steps below and get your TV station displayed in all Ghanaian homes.

How to Start a TV Station in Ghana

Decide What Your Station Will Be All About

Before you start anything, you will have to first decide the type of content that will be displayed on your TV station.

Sports TV stations focus on sports games, news, and the lifestyle of sportspeople. While, news channels focus on breaking news, interviews, and documentaries. Other channels include music channels, lifestyle channels, religion, and children channels.

Before settling for a choice, you should do thorough research on the industry. There are some channel types that are oversaturated and only lead to dead ends. However, there are several opportunities that are unexplored. You can easily take advantage of them and make a huge profit.

Write A Business Plan

A business plan makes things easier. With it, you will be able to monitor your progress, capital, profit, and losses. A business plan will also be required from you if you plan on getting sponsors to support your TV station business.

You can write the business plan for your business by yourself or get a professional or a lawyer to write it for you.

Get Your Capital

Capital refers to money (or other assets) used in starting of a company. As said earlier, starting a TV station in Ghana requires huge capital which you might not have. You can easily get capital from the government, banks, online lenders, local lenders, family, and friends.

To increase your chances of getting sponsors, you will need an impressive business plan and an excellent financial profile. Banks usually focus on these two things before deciding who and who not to give loans.

Government organizations, on the other hand, give out loans based on multiple merit systems. Unfortunately, it might take too long for you to get the right amount from the government.

Your best options are online lenders, crowdfunding campaigns, banks, and your family, and friends.

Get Licensed

Prior to starting your own TV station in Ghana, you will have to meet certain requirements as set by the National Communications Authority (NCA) of Ghana.

TV station operators are required to apply for a license or frequency authorization from the Authority before they can provide any broadcasting service to the general public.

Before applying, you should know how TV broadcasting authorizations are classified in Ghana so that you can choose the one that best suits you.

Digital Terrestrial Pay Television (Service Only)
Digital Terrestrial Pay Television (Service and frequency)
Digital Terrestrial Television (Network only)
Digital Terrestrial Free-to-Air Television Programme Channel
Digital Terrestrial Radio Service on TV Multiplex
Satellite Television Broadcasting (Pay TV Direct-to-Home Bouquet)
Satellite Television Broadcasting (Free-to-Air Direct-to-Home Bouquet)
Satellite Television Broadcasting (Free-to-Air Direct-to-Home Single Channel)
Digital Terrestrial Television Additional Services (eg. Teletext, etc)
Digital Terrestrial Mobile Television Service
Digital Cable Television (Pay TV)
Television over Internet Protocol (Pay TV)

After picking an option, you can go to any NCA office nearest to you to pick up the application form and make inquiries for the required documents and qualifications.

Install the TV Station Equipment and Office Space

TV station equipment takes the bulk of your capital. You can get them at a lesser price if you go for used items, but that will in no way benefit your business. If you’re on a tight budget or you’re looking for a way to save money for other operations, then you can go for used items on some parts of the TV station equipment.

Office space is where you store and install the equipment. It is also the place where your staff will work and handle all the TV operations.

Depending on the type of TV station you want to run. You will need a TV studio to talk shows, interviews, and read the news.

Hire the Right Staff

The type of people that work with you will determine how far your TV station business will go. So it is important that you hire only people that believe in your dream. Also, check for successful TV hosts, engineers, and technicians. These people have gained some kind of experience in the broadcasting industry and they will help promote your business.

Hiring the best staff is going to cost a lot of money, so instead of going cheap on the hands you hire, you can open your doors to interns and offer them allowances to work for your company. For you to attract the smartest interns, your company needs to look attractive.

Generally, interns aren’t looking for a huge pay, but in need of the experience. The more attractive your company looks, the more interested they will be in signing up for an internship there.

Be Creative

Once your TV station has been set up, you will have to populate it with interesting, entertaining and creative content so as to draw the attention of viewers. The more viewers your TV station has, the more attractive you will look to advertisers and third party content transmitting companies.

Advertising and third party content transmission are the two main ways through which TV stations make money in Ghana. These privileges are usually reserved for the top TV stations in the country and the amount you can charge for advertisements depend on the number of active viewers you have on your TV station.

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How to Start a Radio Station in Ghana

October 27, 2019 by PGadmin

Are you looking for a reliable guide on how to start a radio station in Ghana, then you’re on the right page.

Setting up a radio station is relatively easy and the capital requirement is not as intensive as running other mass media businesses. Presently, there are over 30 active radio stations in Ghana, operating in different regions of the country.

If you plan to start up your own radio stations, you’ll have to choose your preferred region and be ready to compete for the attention of listeners in that region.

How to Start a Radio Station in Ghana

This guide will inform you of what it takes to start and run a radio station in Ghana

Minimum Standards For Setting Up of FM In Ghana

The National Communications Authority regulates and licenses FM broadcasting stations in the country. Before you can set up your radio station, you must obtain a license that allows you to operate in the country.

Below are the minimum requirements you must meet before you’ll be considered eligible for a license.

The owners shall Construct and install facilities for the provision of broadcast services within 2 years after authorization of frequency is granted.
The facilities shall be inspected by the authority to ensure it meets the required standards
The Authority shall issue a ‘Test Transmission Letter’ after inspection.
The radio station must have a means of contact for the public
The radio station must have a Security post/desk. And security personnel must be at the post during all the hours of operation.
The radio station must install a signboard close to its premises for purposes of identifying the station.
The radio station must acquire fire certificate from the Ghana National Fire Service (GNFS) for their premises and shall install fire extinguishers at the premises.
The radio station must make provisions for an alternative source of power to ensure the station is always on-air during the hours of operation.
The radio station must make known to the Authority regarding any amendment in their equipment installation before it is done.

Processes To Follow

Obtain A License

After going through the minimum standards as required by the National Communications Authority (NAC), you can go ahead to obtain a license from the authority.

Note: if you are not able to meet these standards within 2 years after the approval of your license, the authority will withdraw your license and you will not be allowed to operate the radio station.

Rent Office Space

You’ll either have to rent studio space or buy one for your radio station, You’ll need to get a space for your transmitter and another space for an alternative power supply (generator).

When getting an office space, you’ll need to take the equipment, people power, offices and the number of studios you want in the building into consideration. If you want to do more with your radio station, then you will need more space and definitely you will need to budget more for a larger office space.

Set Up the Radio Station

The license obtained from the NCA will include the grant of frequency authorization. It is through this frequency that you’ll be able to reach your listeners. Once you acquired the grant, you can go ahead to construct and install the necessary facilities. These facilities include antenna, transmitter, and studio equipment.

The studio set up and the equipment you’ll need depends on how you want your studio to look like. Some radio stations set up two studios; the main studio where live broadcasts are done and a production studio which allows someone to pre-record materials.

Production studios allow for smoother operation of the entire radio station and require less equipment to run.

You’ll also have to get the right transmitting equipment for the studio. It is important you get equipment of good quality so as to reach your listeners clearly

You will require a transmitter, antenna, and the structure (scaffold) to support the equipment. Transmission equipment usually costs a lot of purchase and install, so you should do some research before creating your budget.

Note: You have a maximum of 2 years to construct and install all your station equipment or your license will be withdrawn.

Get the Right Labor

The success of a radio station depends on its creativity and the staff. When employing part-time or full-time staff for your radio station, always look for the ones that have successful careers. If you’re tight on your budget, you can hire a few full-time staff and leave your doors open to interns.

Most interns are ready to work for free since what they really need is the experience. Always screen your interns and go for the competent ones.

Content Licensing

This shouldn’t be much of a problem as most of the content in Ghana are available to the public for free. However, if you want to play any content on the air that is licensed, you will be required to pay licensing fees.

It is better to avoid playing licensed content than to do so without paying the required fees.
Some artists and composers could go as far as suing your radio station for copyright infringement and you might have to part away with a huge sum either as settlement or due to frequent visits to the court (you could also incur heavy costs by hiring a lawyer).

Staying On Air

As said earlier, there are lots of radio stations operating in all the regions of Ghana. Some of these radio stations are still active while others have folded up. If you’re planning to open a radio station anytime soon, then you should be ready to face huge competition.

Most listeners will remain loyal to a radio station that is entertaining, educating, and creative. Every now and then you could invite celebrities like musical artists, showbiz individuals, sportspeople, and actors on air to keep your listeners entertained.

You can also run different educative segments and get creative with the kind of music you play. Most of the active and top radio stations in Ghana already have these things covered which is why they have remained at the top since their inception.

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How to Become a Freight Forwarder in Ghana

October 22, 2019 by PGadmin

Ghana, one of the coastal countries in Africa has a coastline that stretches 560km on the Gulf of Guinea in the Atlantic Ocean.

This makes Ghana one of the top places for professionals like freight forwarders to thrive.

If you plan on becoming a freight forwarder in Ghana and you’re looking for the steps to take and the requirements you will have to meet to become one, then you’re on the right page.

This article will serve as a guide to help you become a freight forwarder in Ghana and help you excel in the business.

Who is a Freight Forwarder?

A freight forwarder is a person or company that handles the transportation of goods for individuals or corporations from one destination to another. Freight forwarders do not move the goods, instead, they act as intermediaries between the shipper and transportation service.

They negotiate with various carriers on the cost of transportation and on extra services as required by the client. They also decide on the most economical and fastest route for transportation.

Freight forwarders are expected to be extremely knowledgeable in the elements of supply as their job is to make the import and export of goods easier and less stressful for the client.

Below are is the list of services required of freight forwarders in Ghana

Customs Clearance
International and import documentation
Insurance
Packing
Storage
Inventory management

How to Become a Freight Forwarder in Ghana

There is no straightforward way to becoming a freight forwarder in Ghana. This is due to the fact that certain people have pursued different careers before ending up in a shipping company. After several years of gaining experience in the company, they went ahead to open their own freight forwarding business.

But if you hope to become a professional, then you’ll have to get the proper education and get licensed by the Government of Ghana to operate as a legitimate freight forwarder in Ghana

Below are the right steps to take to become a freight forwarder in Ghana

Get the Right Education

As a freight forwarder, you will need to be educated on the various elements of the supply chain. The best place to get such education is at the Ghana Institute of Freight Forwarders.

Ghana Institute of Freight Forwarders

The Ghana Institute of Freight Forwarders is a non-profit organization established in August 1985 to handle the training of individuals in the freight forwarding business and to promote quality services in the logistics industry.

It was initially named the National Association of Customs House Agents (NACHA). The institution maintains strong links with the Government, parastatals and other organizations that influence the logistics industry.

Members of the organization can access these links and stay ahead of other individuals in the industry that are not part of the institute. If you wish to successfully run a freight forwarding business, then it is a must that you become a member of the Ghana Institute of Freight Forwarders.

Courses in the Ghana Institute of Freight Forwarders

Higher Diploma Course

GIFF/FIATA HIGHER DIPLOMA COURSE IN SUPPLY CHAIN MANAGEMENT

The Higher Diploma in Supply Chain Management Course is offered by the International Federation of Freight Forwarders (FIATA). This course is suitable for individuals aspiring to enter the freight forwarding business.

Upon completion of the course, the individual will be awarded the FIATA Higher Diploma in Supply Chain Management and the GIFF Higher Diploma in Supply Chain Management.

The course covers areas on the main elements of supply chain management. Below are the areas covered in the course;

Procurement Management
Strategic Management
Production & Operations Management
International Transport Management
Supply Chain Management
Financial Management
Global Marketing
Business Law
Human Resource Management
Entrepreneur Creativity

Requirement For This Course.

To study this course you’ll have to meet one of the following requirements

Be employed in a freight forwarding firm with a minimum of 2 years of employment
Be employed in a freight forwarding firm with University degree or diploma
Possess a degree or diploma from a reputable university.

Course Duration

The duration of the course is 1 year.

Course Fees

GIFF Members GH¢ 2,500
Non-GIFF Members GH¢ 3,000
International Trainees GH¢ 3,500

Diploma Course

THE GIFF/FIATA DIPLOMA COURSE IN INTERNATIONAL FREIGHT FORWARDING

This course covers general freight forwarding topics applicable in all modes of carriage.

Upon completion of the course, the individual will be awarded the FIATA Higher Diploma in International Freight Forwarding and the GIFF Diploma in Supply Chain Management.

Below are the 14 areas of focus in the course.

Introduction to Freight Forwarding
Maritime Transport
Multimodal Transport
Sea Containers
Air Transport
Road Transport
Rail Transport
Inland waterway Transport
Customs Procedures
Logistics & Warehousing
Transport and Liability Insurance
ICT in Forwarding
Dangerous Goods
Safety and Security

Requirements For This Course

To study this course you’ll have to meet one of the following requirements

Be employed in a freight forwarding firm with a minimum of 2 years employment
Be employed in a freight forwarding firm with University degree or diploma
Possess a degree or diploma from a reputable university.

Course Duration

The duration of the course is 1 year.

Course Fees

GIFF Members GH¢ 2,500
Non-GIFF Members GH¢ 3,000
International Trainees GH¢ 3,500

Certificate Course

The GIFF Certificate Course covers freight forwarding theory and practice. Below are the modules in the course

Introduction to freight forwarding
Introduction to logistics
Introduction to transportation
Introduction to customs procedures
Business communication
Statistics and business mathematics

Requirements for the Course

School Certificate, BECE, and NVTI

Course Fees

GIFF Members GH¢ 1,300
Non-GIFF Members GH¢ 1,500
International Trainees GH¢ 1,800

Join International Freight Forwarding Organizations

As seen above, the GIFF offers several privileges to its members by reducing their fees and offering links to potential clients. It will be in your best interested to become a member of the Ghana Institute of Freight Forwarders before you start the course.

You should also become a member of the International Federation of Freight Forwarders to increase your chances of becoming successful in the global landscape.

Get Licensed

Once you’ve gotten your certificates and memberships, you can then get licensed by the government so as to operate as a registered freight forwarder in Ghana.

Without the license, your business will be considered illegal.

Connect

The next step is to connect with individuals and organizations. Platforms like GIFF and FIATA already provide you with access to clients, so all you have to do is step up your marketing and communication skills so as to get clients.

Those are the necessary steps to take to become a freight forwarder in Ghana.