If you’ve ever wanted to start an Ecom Brand and you’re low on funds, you’d want to read this to the end and then take action.
Starting a brand can be expensive and not budget-friendly but what you’re about to learn is a less known secret to build a brand in 90 days or less and make your first 4-Figures selling.
First action step
Carefully find out what your ideal audience looks like what their disposable income is, what their main problem is and which emotions of theirs is tied to the problem
Is it prestige/status?
Are they running away from pain?
Are they focused on the family?
Is it confidence?
Once you’ve identified it, use Google trends tool to see the search volumes and also to confirm if there’s already a competition for that market.
Once you’ve concluded that, Go straight to Alibaba
Search for the product
Let’s say an epilator, for example, is your intended product
Look for the best sellers on there with enough reviews and credibility then reach out to them
Look for one with a sensible MOQ (minimum order quantity), then ask for free samples
Still here eh?
Don’t act desperate
Just tell them you’d want to be sure of the product quality before you buy and that you actually do plan to buy now once that’s shipped to you.
Find a local photographer
Take amazing pictures of the product
Also, create a dope video (aesthetically pleasing audiovisuals)
Now we’re halfway through.
Proceed to Instagram then search hashtags related to your audience (that you already clearly know now right)
So assuming it was epilator, you’d choose the following hashtags
Once you’ve done that,
look for 5-10 active and engaged profiles reach out to them and strike a bargain
tell them you’re willing to send them a free product sample in exchange for a review on their page, more like a shoutout but it’s an agreement
Once that’s sorted,
Remember you already took amazing product photos eh?
post them on a carefully curated IG PAGE of yours
With your brand name in bio
A cool CTA (call to action like get yours here 👇🏽)
then a link to your virtual store (could be Shopify or Funnels)
so now you have products setup
a page already
amazing pictures and a deal with an influencer
once they get the products
what they’d be saying is
their audience can pre-order for the products if they love the review
Remember (you don’t want this to look like a sponsored ad)
What you’re looking for is to get enough data of your ideal audience
so the product shouldn’t be too pricey
just a sweet spot between marginal cost of production and a little bit of profit
when you’ve gotten 100-500 orders
which is possible if product is priced between $27-$47 you now have their data (of course Facebook pixel is installed)
This data will serve as your custom audience you can later retarget a LOOK ALIKE AUDIENCE from that
so you’ve made between $2700-$4700 at just 100 orders you can then use that to fulfill your orders by paying the manufacturer
then send an email to everyone who buys that
they get 50% off their next purchase if they post an amazing review on their page and tag your brand IG
so you now have extra social proof
I can bet with you, you’d have a solid brand raking in 4-5 figures in less than 90 days
if you found value in this
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See more details on Doing Business in Ghana
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