Marketing and Advertising jobs in Ghana: Salary Expectations and career Paths

Marketing and Advertising jobs in Ghana: Salary Expectations and career Paths- The vibrant streets of Accra hum with creativity, innovation, and an ever-growing demand for skilled marketing and advertising professionals. Whether you’re a seasoned pro or a fresh graduate with bold ideas, this dynamic field offers exciting opportunities to build a rewarding career. But before diving into the world of brand storytelling and captivating campaigns, let’s get down to the brass tacks: what kind of salaries can you expect in Ghana’s marketing and advertising landscape?

And more importantly, what career paths unfold before you? Buckle up, fellow marketing enthusiasts, because we’re about to embark on a journey to unravel the mysteries of salaries, career progression, and the exciting possibilities waiting in the wings of Ghana’s booming advertising industry. Stay tuned as we explore the numbers, chart potential paths, and equip you with the knowledge to navigate your journey with confidence.

What you should know about Marketing and Advertising Jobs

Marketing and advertising, while often used interchangeably, have distinct roles within the business world. Here’s a breakdown:


  • Focuses on creating and implementing comprehensive strategies to understand and influence customer behavior towards a product or service.
  • Encompasses a wider range of activities, including market research, product development, pricing, branding,distribution, and communication.
  • Aims to build long-term relationships with customers and foster brand loyalty.
  • Examples of marketing jobs: product manager, brand manager, market research analyst, marketing communications specialist, digital marketing specialist.


  • Focuses on creating persuasive messages and campaigns to promote a product or service to a specific audience.
  • Utilizes various communication channels like TV, radio, print, online, and social media to reach target audiences.
  • Aims to generate immediate interest and action, often driving sales or brand awareness.
  • Examples of advertising jobs: copywriter, art director, graphic designer, media buyer, account manager, social media advertising specialist.

However, the lines are blurring:

  • In today’s digital age, both marketing and advertising professionals often perform tasks previously belonging to the other discipline.
  • Both require creativity, analytical skills, and an understanding of consumer behavior.
  • Both contribute to achieving the overall business goals of increasing sales, building brand awareness, and creating customer loyalty.


  • The specific responsibilities and titles may vary depending on the company and industry.
  • Regardless of the specific role, success in both marketing and advertising requires strong communication, problem-solving, and critical thinking skills.

Marketing and Advertising jobs in Ghana

If you’re looking for jobs in the marketing and advertising industry in Ghana, here are some examples of jobs you might consider:

  1. Marketing manager: This job involves planning and overseeing all aspects of a company’s marketing strategy. Marketing managers are responsible for developing marketing plans, conducting market research, and analyzing data. They also work with other departments to coordinate marketing activities.
  2. Copywriter: A copywriter is responsible for writing the text that is used in advertising campaigns. This includes writing headlines, website content, and social media posts. Copywriters must be creative and have excellent writing skills.
  3. Digital marketing specialist: – This job involves using digital channels, such as websites, social media, and email, to promote a company’s products or services. Digital marketing specialists may be responsible for managing a company’s social media accounts, creating email campaigns, or designing digital ads. They must be knowledgeable about digital marketing strategies and tools.
  4. Graphic designer: This job involves creating the visual elements of a marketing campaign, such as logos, website designs, and advertisements. Graphic designers must have a strong sense of visual design and be able to use graphic design software. They must also be able to communicate effectively with clients and understand their needs.
  5. Brand manager: A brand manager is responsible for the overall image and perception of a company’s brand. This includes developing branding strategies, overseeing advertising campaigns, and ensuring that all marketing materials are consistent with the brand.
  6. Social media manager: A social media manager is responsible for managing a company’s social media accounts and developing strategies to increase engagement and reach. They may also be responsible for creating content for social media, such as blog posts, videos, and images.
  7. Event planner: An event planner plans and coordinates marketing events, such as conferences, trade shows, and product launches. They must have excellent organizational and communication skills, and be able to work with a variety of vendors and partners. Event planners must also be able to stay within a budget and ensure that events are successful.
  8. Public relations specialist: A public relations specialist is responsible for managing a company’s reputation and communicating with the public. This includes writing press releases, giving interviews, and managing social media accounts. They must be able to think on their feet and handle crises quickly and effectively.
  9. Here are a few more jobs you might consider in the marketing and advertising industry:
  10. Account manager: An account manager is responsible for maintaining relationships with clients and ensuring that their needs are met. This includes communicating with clients, tracking progress, and managing budgets.
  11. Marketing analyst: A marketing analyst collects and analyzes data to help companies make decisions about their marketing strategies. This includes using tools like Google Analytics to track website traffic and conversion rates.
  12. Market researcher: A market researcher studies the market to understand customer needs and identify opportunities for new products or services. They use a variety of methods, such as surveys, focus groups.
  13. Media buyer: A media buyer works with advertising agencies to purchase advertising space in media outlets, such as television, radio, and print.
  14. Creative director: A creative director is responsible for the overall creative vision of a company’s marketing campaigns. They work with a team of writers, designers, and other creative professionals to develop and execute campaigns.
  15. Web developer: A web developer creates and maintains websites for companies. They must have a strong understanding of web design and development, as well as programming languages like HTML, CSS, and JavaScript.

Salary Expectations and career Paths of Marketing and Advertising Jobs in Ghana 

Are you interested in the dynamic world of Marketing and Advertising in Ghana? Fantastic choice! This exciting field offers diverse career paths, ample room for creativity, and the potential to shape brand narratives for a growing market.But before diving in, let’s explore the practicalities:

Salary Expectations:

Salaries in Marketing and Advertising in Ghana vary depending on several factors, including:

  • Experience: Entry-level positions typically start at between 2,000 and 3,000 Ghana cedis per month, with experienced professionals earning significantly more. Senior roles, especially in multinational companies, can command salaries exceeding 10,000 Ghana cedis per month.
  • Specialization: Skills in specialized areas like digital marketing, brand management, or market research can enhance your earning potential.
  • Location: Salaries tend to be higher in Accra, Kumasi, and other major cities compared to smaller towns.
  • Company size and industry: Multinational companies and larger firms generally offer higher salaries than smaller local businesses.

Note: These are just averages. It’s crucial to conduct thorough research specific to your desired role, experience level, and location to get a more accurate picture.

Career Paths:

The beauty of Marketing and Advertising lies in its diverse options. Here are some potential paths:

  • Creative: Copywriter, Art Director, Graphic Designer, Social Media Content Creator
  • Strategic: Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist
  • Client-facing: Account Manager, Account Executive, Public Relations Specialist
  • Entrepreneurial: Start your own marketing or advertising agency, consult for businesses

Progression within these paths depends on various factors:

  • Performance: Consistently exceeding expectations is key to climbing the career ladder.
  • Skill development: Staying updated with industry trends and acquiring new skills will make you valuable.
  • Networking: Building relationships within the industry can open doors to new opportunities.

Exciting Possibilities:

The Ghanaian marketing and advertising scene is brimming with potential. Here are some reasons to consider this field:

  • Growing industry: The demand for skilled professionals is rising, driven by economic growth and increased brand awareness.
  • Creative environment: Ghana boasts a vibrant cultural scene, fostering innovative and impactful campaigns.
  • Global exposure: Opportunities exist to work with international brands and agencies.
  • Meaningful impact: You can contribute to shaping brand narratives and impacting consumer behavior in a dynamic market.


  • Continuous learning: Stay updated with industry trends and emerging technologies.
  • Networking: Build genuine connections with other professionals.
  • Passion and creativity: These are essential ingredients for success in this field.

With dedication, skill development, and a strategic approach, you can navigate the Ghanaian marketing and advertising landscape and carve your own successful path.


As you embark on your journey in Ghana’s marketing and advertising landscape, remember this: it’s not just about numbers and titles, but about harnessing your creative spark and contributing to a dynamic industry shaping consumer trends and brand stories. While salary expectations and career paths offer a roadmap, don’t underestimate the power of passion, continuous learning, and forging meaningful connections.

So, step into this vibrant field with confidence, explore diverse avenues, embrace challenges, and remember, the possibilities in Ghanaian marketing and advertising are as limitless as your own imagination. Let your creativity lead the way, and you’ll find yourself carving a truly fulfilling path in this ever-evolving landscape. Best of luck on your exciting journey.